What is a brand anyway? They say it’s what people think about when you leave the room. Think of the apple brand – simple, user focused & designed to the nth degree. Think of a banks branding … generally solid shapes & colours that represent security.
In the invisible art of typography, size, position & alignment is crucial. My obsessions are leading, kerning & tracking, rags, orphans & widows! Particular care with typography ensures visual messages are understood.
Colour makes the work go round. It can excite or bore, make you feel safe or hungry. I love working with psychology of colour & how it can affect marketing messages. Did you notice? I simply love colour!