pixel-pushing design nerd

In the invisible art of typography, size, position & alignment is crucial. My obsessions are leading, kerning & tracking, rags, orphans & widows! Particular care with typography ensures visual messages are understood.

What is a brand anyway? They say it’s what people think about when you leave the room. Think of the apple brand – simple, user focused & designed to the nth degree. Think of a banks branding … generally solid shapes & colours that represent security.